BRAJ WORLD · WORLD OF KRISHNA
Privacy Policy
Fields marked [●] are placeholders to be finalised by the issuer and its legal counsel before public launch.
01Introduction
This Privacy Policy explains how Braj World (“we”, “us”, the “Issuer”) collects, uses, discloses and protects personal information when you visit our website, create a customer account, make an Advance Visit Booking, or interact with our services.
This Policy should be read together with the Advance Visit Booking Terms & Conditions. By using the site or making a booking, you acknowledge the practices described here.
02Who We Are
The data controller responsible for your personal information is the Issuer identified above for the proposed Braj World destination. A designated Grievance Officer is available for privacy-related requests and complaints (see “Contact Us”).
03Information We Collect
We collect information you provide and information generated when you use our services:
| Category | Examples |
|---|---|
| Identity & contact | Name, age, email address, mobile number, and (where required for redemption/verification) government-issued ID details |
| Booking data | Guest names and ages, the amount chosen for each paying guest, preferred visit period, voucher IDs, booking references, amounts paid and status |
| Referral data | Your personal referral code, the referral code you entered (if any), the account that referred you, referral counts and referral experience value. A public leaderboard may show your masked name (first initial only) and referral count |
| Payment data | Payment status, transaction/reference IDs and the last steps of payment confirmation (full card/bank/UPI details are handled by the payment gateway, not stored by us) |
| Account & authentication | The email address and mobile number you give when booking, and the one-time passcodes (OTPs) we send to that email or number to sign you in. You can book as a guest with just your email and mobile number — no password or third-party (e.g. Google) login is required |
| Messaging records | Delivery status of the emails, SMS and WhatsApp messages we send you (for example sign-in codes, booking confirmations and ticket links), including the message reference and outcome |
| Technical & usage | Device, browser, IP address, cookies/session identifiers, pages viewed and interactions (for example starting a booking, completing a payment or sharing a referral), collected via website analytics |
| Communications | Messages, support requests and grievance correspondence |
04How We Use Your Information
Consistent with Terms clause 37, we process personal information for the following purposes:
- booking and guest checkout using your email address and mobile number
- signing you in with a one-time passcode (OTP) sent to your registered email or mobile number
- payment and payment verification
- identity verification
- voucher administration and record-keeping
- referral programme administration, including crediting referral experience value and publishing a masked leaderboard
- fraud prevention and security
- redemption of eligible experiences after opening
- customer support and grievance handling
- legal and regulatory compliance
- transactional communications by email, SMS and WhatsApp (one-time sign-in codes, booking confirmations, your tickets/vouchers and certificate, alerts, and service and redemption updates)
- understanding and improving how the website is used, through aggregated analytics
We rely on the performance of your booking contract, our legitimate interests in operating and securing the service, your consent (where applicable), and compliance with law as the bases for processing.
05Marketing Communications
Marketing or promotional messages are sent only where you have separately opted in, where required. Transactional messages relating to your booking — including one-time sign-in codes, booking confirmations, your tickets/vouchers and certificate, and service or redemption updates — are sent by email, SMS and/or WhatsApp to the details you registered. These are not marketing and may be sent as necessary to administer your voucher.
You can withdraw marketing consent at any time using the unsubscribe link or by contacting us; this does not affect essential transactional communications. If you no longer wish to receive WhatsApp messages, you may also tell us and we will use SMS/email instead.
06Payment Processing
Payments are processed by third-party payment providers. Sensitive payment credentials (such as full card or bank details) are collected and processed directly by the payment gateway under their own security standards and are not stored on our servers. We retain only the transaction reference and status needed to administer your booking.
07Sharing & Disclosure
We do not sell your personal information. We may share it with:
- service providers who help us operate the platform — including hosting and database services, our payment gateway (Razorpay, for card, UPI, net-banking and wallet payments), our email delivery provider and our SMS/WhatsApp messaging provider (used to send one-time sign-in codes, booking confirmations and ticket links), and website analytics (Google Analytics) — each under confidentiality obligations and only to the extent needed to provide their service
- professional advisers, auditors and insurers
- competent authorities, regulators or courts where required by law or to prevent fraud and abuse
- a successor entity in the event of a lawful reorganisation, subject to this Policy
08Cookies & Similar Technologies
We use strictly-necessary cookies and session identifiers to keep you signed in (after you verify a one-time passcode) and to secure the service. We also use Google Analytics to understand how the website is used (for example pages viewed, bookings started and completed, and referral shares) so we can improve it; this data is aggregated and is not used to identify you personally. You can control cookies through your browser settings; disabling essential cookies may affect sign-in and booking functionality.
09Data Retention
We retain booking and voucher records for as long as your voucher remains valid and redeemable, and thereafter for the period required to meet legal, tax, accounting, dispute-resolution and fraud-prevention obligations. When no longer required, information is securely deleted or anonymised.
10Data Security
We apply reasonable technical and organisational measures — including access controls, encryption in transit, one-time passcode (OTP) sign-in with expiry and attempt limits, and anti-fraud checks — to protect personal information. No method of transmission or storage is completely secure; we encourage you to keep your registered email and mobile number secure and never share a sign-in code or QR code with anyone. Braj World will never ask you for a sign-in code by phone.
11Your Rights
Subject to applicable law, you may request to:
- access a copy of your personal information
- correct inaccurate or incomplete details (note: name correction is not a means to transfer a voucher)
- request deletion where there is no overriding legal or contractual reason to retain it
- withdraw consent for optional processing such as marketing
- raise a grievance or complaint with our Grievance Officer
We will respond to verified requests within the timelines required by applicable law.
12Children & Minors
A parent or legal guardian may create a booking in the name of a minor and is responsible for that booking. We do not knowingly collect personal information directly from children without guardian involvement. Please contact us if you believe a minor’s information has been provided without appropriate authority.
13Data Location & Transfers
Your information is processed on infrastructure that may be located in or outside your state or country. Where information is transferred, we take steps to ensure a comparable level of protection consistent with applicable law.
14Changes to This Policy
We may update this Policy from time to time to reflect changes in law, technology or our practices. Material changes will be notified through the website or registered communication channels, and the “Effective Date” above will be updated.
15Contact Us
For any privacy question, request or complaint, contact our Grievance Officer:
- Grievance Officer: [●]
- Email: [●]
- Phone / WhatsApp: [●]
- Postal Address: [●]
Nothing in this Policy limits rights that cannot be waived under applicable data-protection or consumer law. If this Policy conflicts with mandatory law, mandatory law prevails.
